COVID-19 Sonrası Üniversitenin Eko Kampüsünün Rekreasyonel Amaçlı Pazarlama Girişimi,
•Ali KAHRAMANOĞLU, Associate Professor, Ondokuz Mayıs University, Head of Dep. Entrepreneurship and Innovation – Project Coordinator
•KÜRŞAT DEMİRYÜREK Professor, Agriculture Economics Dep., Ondokuz Mayıs University-WP Leader
•SÜLEYMAN YAMAN, Professor, Education Sciences Faculty, Ondokuz Mayıs University – WP Leader
•BELGİN BAL İNCEBACAK ., Associate Professor, Education Sciences Faculty, Ondokuz Mayıs University – Researcher
•NUR İLKAY ABACI ., Ph.D. Research Assistant, Agriculture Economics Dep., Ondokuz Mayıs University – Researcher •
•Liudmyla HANUSHCHAK-YEFIMENKO, Doctor of Economic Sciences, Professor, Vice-rector for scientific and innovative activities, KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN – Project Scientific Director
•Mariana SHKODA, Doctor of Economic Sciences, Associate Professor of the Department of Entrepreneurship and Business, KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN – Project Coordinator
•Yuriy DANKO, Doctor of Economic Sciences, Professor, Vice-rector for scientific and international activities, SUMY NATIONAL AGRARIAN UNIVERSITY – WP Leader
•Olena MELNYK, Ph.D. (engineering sciences), Associate Professor, Head of the Project Division Research Coordination Office, SUMY NATIONAL AGRARIAN UNIVERSITY – WP Leader.
The project promote the mentioned socially responsible education-innovation cluster in the context of the Covid-19 pandemic as best practices of international universities. The project is devoted to the development and improvement of the scientific and practical approach to the development of the university eco-area for recreation POST-COVID person. Marketing recreation program will consist of a set of 4P components.
The 1P component (Product) is the REHUB COVID recreation platform for POST-COVID students and faculty. The 2P component (Price) is an estimate of the cost of staying on the university’s recreational eco-area.
The 3P component (Place) represents the organization of providing new hybrid recreational services.
The 4Pcomponent (Promotion) represents the advertising in social networks of the developed specialized program of corporate health for the organization of recreational recreation of persons who have undergone COVID-19.
The proposed set of organizational and recreational activities will be created taking into account international experience, recommendations of WHO experts, developments in the educational program “Fitness and Recreation” KNUTD, is designed for 3 weeks of updating and restoration of functional capabilities of the student (teacher).
The research is supposed to be divided into 4 stages along the following lines:
1) Justification of theoretical and methodological foundations and institutional basis of REHUB COVID platform functioning as the basis of formation and development of marketing program of corporate health of employees and students of the university in the context of pandemic COVID-19;
2) Determination of strategic components of the marketing program of corporate health of employees and students of the university in the context of the COVID-19 pandemic;
3) Development of methodological tools to support and stimulate the components of the marketing program of corporate health of employees and students of the university in the context of the COVID-19 pandemic;
4) practical implementation and approbation of the main provisions of REHUB COVID platform functioning on the basis of sports and health camp “Youth” of Kyiv National University of Technology and Design (Plyuty village, Kyiv region, Ukraine).